The practice of email appending is valid only when the recipient is a customer as the recipient has done business previously with the sender. It is valid also when the recipient has requested information or a response to a questionnaire, or a response to Data Suppliers, or a response to sweepstakes/contest, or some sort of proven offline contact initiated by the recipient. When you send out your database for email appending, you need to make sure that the list you are sending contains only customer contacts and NOT prospect contacts.
Choose the Right Partner:
No doubt email appending is a cost-effective solution for businesses but choosing the wrong append partner can hurt your business incredibly. Before partnering with one, ensure their expertise in permission email marketing and privacy policies. Buy B2B Data Lists partner should have a thorough understanding of global anti-spam laws worldwide. It is 100% compliant with all anti-spam laws worldwide assuming you follow the below mentioned best practices.
Understanding the Match Process
Learn about how the service provider does the matching process. Is it a string-based logic or is there a complicated algorithm involved? If it is complicated, issues can arise. Understand how well they have been able to match using the complicated algorithms by running a test batch.
Household or Individual
Usually, there are two types of matching for customer-based email-append campaigns. Household matching and individual matching. In the first and the last, the street address is matched with the email and in the later first name along with the last name and street address is matched with an email. When you Buy B2B Data Lists a partner to append your customer database, stick to household, as the match rates for household match batches are considerably higher.
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